01 / IDEA
Capture the brief.
Describe what the piece should communicate.
PERSONAL PRODUCT PROJECT · CONTENT PRODUCTION
Mofongo Studios.
Start with the brief.
When I plan an advertisement or a campus film, I need to know who it’s for before deciding how it should look. I’m directing a workspace that gives those decisions a place to live beside the production steps.
My role: product direction, workflow design and visual review. Implementation is AI-assisted. This is an archived prototype in a personal project.
THE WORKFLOW ON SCREEN
Keep the audience in view.
02 / AUDIENCE
Name the viewer.
Keep the intended audience with the idea.
03 / PLATFORM
Choose the format.
Consider where the content will be seen.
04 / PRODUCTION
Follow the stage.
Make the path from idea to the next production step visible.
This preview shows content organization and interface decisions. It does not demonstrate an automated edit or a finished video export.
RELATED WORK
The production experience behind it.
For High Su, I handled the advertisement from the concept through filming and editing. For Shoot Your Shot, I wrote the film and edited the clips; Noah Sturges did the camera work. Those projects inform the workflow I’m designing here.
These films are separate production samples. They are not presented as Mofongo exports.